Over 50 Years Ago

at the age of 16, Brent Reichard got his first job flipping burgers at the original Habit in Goleta. Four years later, Brent and his brother Bruce made the life-changing decision to buy it.

They have always worked by one simple philosophy–deliver high quality food and great service at reasonable prices. Through their hard work and dedication, the Habit has grown over the last fifty years. But their commitment to your complete satisfaction remains the same.

When you eat at The Habit, you’re a part of something a little different. You’re in a select group of people who understand there’s no substitute for quality— and getting quality is a habit worth repeating!